Nonprofit

The content in this article* derives from Brittany Hanson’s “HR Basics for the Non-HR Professional” webinar hosted by Park Bank in August of 2024. Hanson, MBA, PHR, is Park Bank’s Assistant Vice President – Human Resources Operations.

The content in this article derives from Amanda White’s “Demystifying Major Gift Giving” webinar hosted by Park Bank in June of 2024. White is the founder of Amanda White Consulting in Madison.  

“Everyone can be successful in major gift giving as long as you’re positive, confident, and have a strategy and...

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The content in this article derives from Jeff Kersten’s “How to Protect Against Scams & Frauds Targeting Small Businesses” webinar hosted by Park Bank in May of 2024. Kersten is an Outreach Specialist – Division of Trade and Consumer Protection for the Wisconsin Bureau of Consumer Protection.

Everyone is susceptible to scams; it’s just a matter of encountering the right (or wrong) communication at the worst possible moment.

In...

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The content in this article derives from Hannah Stowell’s “Finding and Retaining Volunteers” webinar hosted by Park Bank in April of 2024. Stowell is the Director of Corporate and Community Engagement for United Way of Dane County.

Volunteers are the lifeblood of many nonprofit organizations.

That’s...

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The content in this article derives from John Friar’s “Maximizing Donor and Employee Value Through Investing” webinar hosted by Park Bank in March of 2024. Friar, CPF®, AIF®, is a partner and senior advisor at Park Capital Management in Madison, Wisconsin.

  Breaking down the 5 stages of a successful fundraising event’s lifecycle

Fundraising events can be highly valuable to nonprofit organizations...

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The content in this article derives from Jeff Burkhart’s “Keys to Successful Grants and Appeals” webinar hosted by Park Bank in October of 2023. Burkhart is the founder and president of Mission Forward, a business created to help nonprofit organizations thrive through strategic thought partnership, fundraising planning, and coaching.

“Everything you do regarding fundraising is built on relationships.”

In...

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In the vast realm of social media, achieving success is not just about posting content randomly and hoping for the best. It requires a strategic approach that leverages powerful tools to steer actions and decisions in the right direction.

Social media expert Sarah Best walks us through how to plan social media content in a time-efficient and strategic manner. Learn how to apply the FEEL-THINK-DO framework to your content for maximizing engagement and speaking to customers at different...

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Nonprofit organizations often have limited resources and employees may have to wear many hats, making marketing tasks feel insurmountable. Rather than looking at marketing as a mountain to climb, simply focus on doing a few things, and do them well. Here’s how to begin thinking through a marketing plan.

The Goals:

Distill your organization’s marketing mission down to a singular goal. This will help fine-tune your message.

Experts...

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