Smart Cleaning Solutions has been transforming the Madison area's cleaning industry with their commitment to environmental responsibility and service excellence since 2013. Under the leadership of owner and CEO James Sutton, what started with a single vacuum cleaner has grown into a full-service operation providing post-construction and commercial cleaning services. Recently recognized with a Federal Home Loan Bank of Chicago grant for their community impact, Smart Cleaning Solutions continues to expand their services while maintaining their founding principles of quality and sustainability.
Before becoming a business owner, James spent 15 years as a recruiter. Seeking new entrepreneurial opportunities, he established JMD Enterprises - named after himself and his two sons, Malaki and Derrick. From these beginnings, James built Smart Cleaning Solutions from the ground up, initially handling cleaning jobs himself with basic equipment, including his own household vacuum cleaner. Drawing from his network of relationships, he enlisted the help of close friends, including one who created the company's distinctive logo and branding.
What distinguishes Smart Cleaning Solutions in the competitive cleaning industry is their collaborative work culture and hands-on leadership approach. James regularly walks through client buildings, personally ensuring cleanliness standards are met and operations run smoothly. The company offers comprehensive 365-day cleaning schedules and maintains rigorous quality control systems. Clients receive detailed walkthroughs of cleaning processes and biweekly email updates highlighting completed work and ongoing projects. This proactive communication strategy addresses what James identifies as a common business pitfall: lack of consistent communication and follow-through.
The company's success stems largely from their family-oriented workplace culture. Employees don't just work for Smart Cleaning Solutions - they're part of a collaborative team where everyone's contribution is valued. This management philosophy has created an environment where staff genuinely enjoy coming to work, fostering stronger client relationships and better service delivery.
Beyond their commercial success, Smart Cleaning Solutions maintains deep roots in the Madison community. For four years, employees have volunteered as coaches for the AAU Wisconsin Playground Elite basketball team, mentoring students from 6th through 12th grade. The company provides scholarships to team members facing financial hardship and offers their facility as a safe space for team meetings and studying. This community engagement resonates deeply with James, who sees parallels between these young athletes' stories and his own journey.
The company's relationship with Park Bank exemplifies these meaningful community connections. James's connection to the bank runs deep - Park Bank's James Rubin's father, Peter, was James's basketball coach growing up, often helping with meals and transportation. Additionally, James's friendship with Jeff Mack, formed during their time at the University of Wisconsin, further strengthened this partnership. These enduring relationships have played a crucial role in the company's development.
Smart Cleaning Solutions' growth stems from strong community partnerships, with particular gratitude to Michael Hamerlik, former CEO of WPS, who provided their first major opportunity. The company also acknowledges the significant support received from Findorff and JP Cullen. The recent Federal Home Loan Bank grant has enabled crucial expansions, funding new equipment for detailing services and supporting marketing initiatives including building wraps and updated signage. Their new facility now houses carpet cleaning and commercial cleaning operations, along with their newest service offering: detailed cleaning services.
Looking ahead, Smart Cleaning Solutions seeks to forge new community partnerships while maintaining their commitment to quality service and environmental responsibility. James continues to grow his business by creating a new company, Judy's Carpet Cleaning which focuses on carpet cleaning, tile and grout, upholstery, and detailing service. They stand as a testament to how local businesses can grow while maintaining strong community ties and sustainable practices.