Archive - October 2022

Nonprofit organizations often have limited resources and employees may have to wear many hats, making marketing tasks feel insurmountable. Rather than looking at marketing as a mountain to climb, simply focus on doing a few things, and do them well. Here’s how to begin thinking through a marketing plan.

The Goals:

Distill your organization’s marketing mission down to a singular goal. This will help fine-tune your message.

Experts...

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You’ve probably heard of phishing. But do you really know what it is - and more importantly, how to protect yourself from falling victim to it? Phishing scams have become very sophisticated, but there are some simple things you can do to protect yourself and keep your personal information safe.

Let’s start with a basic description: Phishing is a type of scam where an attacker sends a fraudulent message to trick you into revealing sensitive...

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Storytelling is essential in nonprofit marketing. From honing in on your organization’s “why” to crafting a purpose-driven storyline that influences action, the ability to effectively tell a story is crucial to businesses of all kinds.

Dave and Michael Neelsen, founders of StoryFirst Media, recently joined Park Bank’s Senior Vice President of Business Services Peter Benson for a webinar about storytelling. [1:17, 1:50].