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The world of marketing is constantly changing and even a full-sized marketing department with a large budget may struggle to keep up. Nonprofit organizations often have limited resources and employees may have to fill several roles. We have rounded up the top five marketing resources that nonprofits can use to help them save both time and money. 

Google for Nonprofits

Google for Nonprofits offers a plethora of options for nonprofit organizations. Here are a few highlights: 

• Google Ad Grants provides access to in-kind advertising every month for text ads to help raise awareness, drive website traffic and reach a wider audience. 
• YouTube Nonprofit Program gives teams the ability to link supporters to an external URL via “link anywhere” cards. Combined with YouTube Giving features and tailored lessons from Creator Academy, nonprofits can use YouTube to tap into a global audience, educate about their cause, and fundraise through video. 
• Google for Nonprofits supplies credits to nonprofits for the Google Maps Platform. Here, organizations can create a donor map, publish simple maps on their website, take supporters on location, and connect them to more resources. 

To request a Google for Nonprofits account, you must be a nonprofit charitable organization in good standing and meet the full eligibility requirements in your country. Get started here. 

TechSoup 

 TechSoup is committed to bringing technology to nonprofits, whether it is online training or access to deeply discounted software. A few of the best discounts include Adobe Creative Cloud (software used for graphic design, video editing, photography, and web development) and Constant Contact (an email marketing subscription). They also provide access to courses like Google Analytics, Email Marketing, or Grant Writing and Management. 

To get started, check your eligibility here. 

Canva 

Canva is an amazing online resource for all marketers, but especially for nonprofits. As simple online graphic design tool, Canva’s easy-to-use platform offers a plan (available to anyone) that gives you access to over 8,000 templates, fonts, graphics, photos and allows you to upload your own photos. Better yet, you can apply for a Canva for Nonprofits account, and (if eligible) you’ll get access to Canva Pro. Canva Pro unlocks: 

• 420,000+ templates 
• 75 million+ images 
• 3.5+ million graphic elements 
• 3000+ fonts 
• “Set and forget” brand colors, fonts, and logos 
• Magic Resize – turn one graphic into many with the click of a button 
• Unlimited folders and 100GB storage for all your designs 
• Access to animations and GIFs 
   

Facebook Social Impact 

Facebook’s Social Impact offers an abundance of resources for nonprofits and social good initiatives. If your nonprofit fundraises, Facebook’s payment platform to process donations and 100% of the donations go to the charity. They have also improved the ease in which you can collect donations and enable supporters to help fundraise. 

• A Donate Button can be added to your page, posts, and live video, without leaving Facebook.  
• Page Fundraiser gives the ability to set up a dedicated fundraising page and unite around a fundraising goal. Donations can be taken directly on Facebook.  
• The Fundraiser Sticker for Facebook Stories makes it possible for nonprofits and their supporters to donate through Stories. 
• Live Video Donate gives people an inside look at your organization and allows people, public figures, or Pages to raise money for a cause through a live video stream paired with a donate button. 

You can learn more about eligibility requirements here or sign up now for access to these fundraising tools. 

Hootsuite 

Hootsuite is one of many options out there to help organizations manage their social media platforms. It allows users to schedule and post updates to various social networks from one dashboard. Users can implement and analyze their social accounts and, with premium accounts, can get advanced analytics, team collaboration, and security features. 

You can try out Hootsuite by using the Llimited Plan, which allows you to add 2 social accounts, schedule up to 5 messages. If you want access to the premium features, Hootsuite offers a nonprofit discount on social media solutions. 

Hootsuite offers courses and certifications to help teams succeed with social media through Hootsuite Academy. They have also partnered with Sage to create Social Media: A Non-Profit's Guide. 

Get started with Hootsuite now by visiting HootGiving. 

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